Our Brand

History

The video below tells the story of revered community member Stanley Gault and the pride he had for the Wooster City Schools' Blue and Gold! It is this story that has motivated the Board of Education to commit to preserving the graphic identity of the school district and develop a brand standards guide.

Wooster City School District Brand Standards Guide

The intent of developing a Brand Standards Guide is to create a visual identity for the Wooster City School District. The correct use of elements including academic and athletic logos, colors and fonts are summarized below. A full Brand Standards Guide is available this page. It is critical that all departments within the district, as well as outside vendors, follow this guide to ensure accurate brand representation of the WCSD. To view the Brand Standards Guide click the link below:

Brand Standards Guide

District Colors

Primary Palette

Pantone 293 C (blue) and Pantone 107 C (yellow) are the approved colors of the WCSD and are key elements in supporting the WCSD brand. Similar blue and yellow shades as shown below are also allowable.

District Logo and the Wooster "W"

The image below is the official approved logo of the Wooster City School District. This logo should be used on all official school documents and electronic communication, such as stationary, forms, promotional materials, website, etc.

The image below is the official Wooster "W"

Tagline

The official Wooster City School District tagline is:

Inspiring World-Class Academic Achievement

The tagline should only be used when included in the full, approved district logo shown above. The placement of the tagline in the logo should not change.

Athletics Logos

The Wooster General should only be used for athletic purposes. It should not be used on any official documents related to academics, clubs or activities. The block W is to only be used for athletic purposes. All brand guidelines for fonts and colors apply to the Wooster General and the block W.